The work archive

Selected work.

Commercials, cultural films, documentary storytelling, motorsport, AI and motion design.

22 projects

Frame from Smarter Every Stop

Film / Commercial · Technology · Brand Film

Smarter Every Stop

ADNOC Smart Fueling Experience
03
Frame from Spirit of the Dunes

Film / Cinematic Nature Film · Equine Visual Storytelling

Spirit of the Dunes

Arabian Horse Cinematic Film
07
Frame from Chasing the Apex

Film / Motorsport · Automotive Cinematography · Racing Reel

Chasing the Apex

Dubai Autodrome Motorsport Film
08

Explore 22 projects. New film covers and previews use original film frames; the earlier archive also includes illustrative cover artwork.

Selected from the archive

AI Films &
Creative Showcase.

Imagination in motion. Explore the films and the creative process behind the frame.

4 selections

Illustrative cover artwork for Imagination, Rendered

AI / AI film

Imagination, Rendered

An exploration of visual storytelling through AI-generated imagery and moving pictures.

Production context

AI becomes part of the visual toolkit: a way to explore worlds, images and narrative possibilities. This film brings that exploration into a short visual experience.

Explore project →
Illustrative cover artwork for A Shot of Imagination

AI / AI social film

A Shot of Imagination

A fully AI-created Coffee Day video, blending a familiar ritual with imaginative storytelling.

Production context

A coffee-inspired visual experiment, created with AI. A familiar everyday theme becomes a starting point for cinematic imagery and social storytelling.

Explore project →
Illustrative cover artwork for Recruitment, Reimagined

AI / Hiring film

Recruitment, Reimagined

A hiring communication created with AI, bringing visual imagination to recruitment content.

Production context

A recruitment message approached through AI content creation. The film explores a more expressive visual language for an everyday brand communication.

Explore project →
Illustrative cover artwork for Inside the Frame

Motion / Behind the scenes

Inside the Frame

A look beyond the finished image, into the After Effects and 3D creative process.

Production context

An invitation into the making of a visual. This behind-the-scenes selection explores the relationship between composition, depth and motion in After Effects.

Explore project →

Cover illustrations are separate from film footage. Players load only when you choose a film. External players may require sign-in.

Behind the frame / Before & after

Explore “Inside the Frame” for the existing After Effects and 3D process film. Paired source and final footage will be added when approved material is available.

View the process film →

From the published archive

AI Filmmaking Case Studies.

Three AI films exploring imaginative storytelling, everyday moments and recruitment. Watch a film or open its project context below.

AI film

Imagination, Rendered

Published overview
An exploration of visual storytelling through AI-generated imagery and moving pictures.
Creative approach / archive context
AI becomes part of the visual toolkit: a way to explore worlds, images and narrative possibilities. This film brings that exploration into a short visual experience.

Open original on Instagram ↗

Explore project context →

AI social film

A Shot of Imagination

Published overview
A fully AI-created Coffee Day video, blending a familiar ritual with imaginative storytelling.
Creative approach / archive context
A coffee-inspired visual experiment, created with AI. A familiar everyday theme becomes a starting point for cinematic imagery and social storytelling.

Open original on Instagram ↗

Explore project context →

Hiring film

Recruitment, Reimagined

Published overview
A hiring communication created with AI, bringing visual imagination to recruitment content.
Creative approach / archive context
A recruitment message approached through AI content creation. The film explores a more expressive visual language for an everyday brand communication.

Open original on Instagram ↗

Explore project context →

These summaries reproduce the published portfolio context. Detailed production breakdowns are not yet available.

The creative process

From discovery to the final frame.

  1. 01

    Discover & Script

    Define the purpose, audience and story. Shape the brief and script.

  2. 02

    Design & Reference

    Develop visual direction, references and a consistent world.

  3. 03

    Create & Direct

    Create the imagery and direct the shots, movement and performance.

  4. 04

    Edit & Finish

    Refine the edit, colour, sound and final delivery.

Watch film

Player unavailable? Open the original video.

Open original
Let’s create together.WITH JEFF LAW